Taiwan Excellence Philippines: The Best of Taiwanese Brands and Products

Taiwan Excellence brand partners showcased their products

Taiwan continuously reinforces its importance as the Philippines’ trading partner. According to 2015 Philippine Statistics Authority data, Taiwan is the 4th top import country (with 5.2 billion USD imports) and the 9th top export country (with 2.2 billion USD exports) in the world. With this, Taiwan Excellence campaign, which is organized by Bureau of Foreign Trade (BOFT) of Taiwan government and implemented by Taiwan External Trade Development Council (TAITRA), is again rolling out for the third year in the Philippines to further strengthen trading ties between the two countries.

Taiwan Excellence, the symbol of superiority of products from Taiwan, will have more exciting and more comprehensive activities in 2016. Through experiential activities to be staged throughout the year, TAITRA aims to let Filipino consumers experience how they can enhance their lives and create a truly “Excellent Lifestyle.”

Over the years, Taiwan Excellence activities have brought Filipinos closer to Taiwanese products. These innovative and high quality products have seen greater acceptance in the market and have become an integral part of the Filipino lifestyle – from appliances that provide convenience in managing households, gadgets that complement hectic schedules, and equipment that makes committing to a healthy goal easier.

(From left) Taiwan External Trade Development Council (TAITRA) Deputy Executive Director of Strategic Marketing Department Scott Yang, Taiwan Economic & Cultural Office (TECO) Ambassador of the Philippines Dr. Gary Song-Huann LIN, Manila Economic & Cultural Office (MECO) Chairman and Chief Executive Officer Amadeo Perez Jr., and celebrity guest Jasmine Curtis-Smith

For this year, Taiwan Excellence will introduce its latest product line-up, all of which capture Taiwan brands’ features that have gained global recognition for their distinct quality and sheer excellence. Some brands include ACER, ASUS, MSI and PX for Information and Communications Technology products; Tatung, Sakura, and Caesar for Household Goods; and Johnson, Pacific and KYMCO for Sports and Leisure products.

“In the past two years, we have witnessed the very strong demand among Filipinos for high quality Taiwan-made products to meet their lifestyle needs. Through the Taiwan Excellence campaign, we hope to bring high quality products that will help Filipinos upgrade their lifestyles. We hope Filipino consumers will be empowered to make educated decisions about their purchases and experience the benefits and superior quality of our products and brands,” said Scott Yang, Deputy Executive Director of TAITRA.

Among the activities slated for 2016 are Taiwan Excellence Experiencing Zones scheduled on June 3 to 5 in SM Megamall, July 8 to 10 in SM Mall of Asia, August 19 to 21 in TriNoma, and October 21 to 23 in Market! Market! Visit www.taiwanexcellence.ph for more details.

About Taiwan Excellence
The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries.

Organized by Bureau of Foreign Trade (BOFT), MOEA
The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT's role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.
 
Implemented by Taiwan External Trade Development Council (TAITRA)
Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200

Pinoy Singers Join The Taiwan Excellence - Made to Enjoy Singing Contest

Do you have the vocal chops to be the next popular artist? Do you see a bright future as a singer but you're just looking for a big break? Well why not show off those high notes by joining The Taiwan Excellence - Made to Enjoy Singing Contest

Shine on a Global Stage
Show off your singing ability, broadcast your musical talent, and wow audiences all over the world in the Made to Enjoy Singing Contest, a new and innovative contest brought to you by Taiwan Excellence, with so many exciting prizes to be awarded. Made to Enjoy Singing will surely captivate the Philippines by discovering your hidden musical talents.

The Taiwan Excellence - Made to Enjoy Singing Contest aims to showcase the musical genius of Filipinos. Adding to the fun, it allows the public to vote for the best musical video submissions, which will then be judged by a panel of experts. The winners will take home superb Taiwan Excellence products, as well as cash prizes.

Taiwan Excellence lined up some of these innovative products, which are among the 78 brands it aims to bring to the Philippines, as prizes for the winners.

The August winners brought home a Transcend Drive Pro 200 and a Tatung Rice Cooker 100 plus 10,000.00 pesos cash prize, they will also sing with Sam Concepcion on September 05, 2015 at the 2nd Taiwan Excellence Experiencing Zone in SM City North EDSA The Block Atrium.

The September winners can take home an Acer Liquid Jade Z or a Kingcom Sigma Evo smartphone; while the October winners will be the proud owners of Asus Zenfone 2 or an Acer Iconia Tab. In addition, each finalist will get P10,000. The grand winners will be gifted with a KYMCO Agility 125” motorcycle and a cash prize of P50,000.00. The grand winner will receive the prize from Taiwan Excellence endorser Maja Salvador.

“We have always been amazed at the musicality of Filipinos, and we hope to give them a fun platform to showcase their talents, while at the same time giving the best ones an opportunity to win Taiwan Excellence products,”’ said Yu-Wei Hsiao, Deputy Executive Director of TAITRA. “The high quality of our products is reflected in the high quality of Filipino singers.’’

Whether you’re just starting out as a singer or you’ve been performing for your friends for a long time, the Made to Enjoy Singing contest is a perfect opportunity for you and all aspiring singers to show their excellence in their field, just like the brands under Taiwan Excellence, which are noted all over the world for their great and innovative designs and workmanship. Aspiring singers will discover that this is a good opportunity to let the world know about their talents, and to connect with other music lovers. This may even be a way for your talents to be discovered! Most of all, the contest is guaranteed to be a fun and memorable experience for you and your loved ones, with great prizes that you will definitely enjoy.

To join, register at the Taiwan Excellence Made to Enjoy Singing official website at http://www.madetoenjoysinging.ph

The qualifying legs will be held on August, September and October while the finals leg will be held on November 2015. For more information on the contest, visit madetoenjoysinging.ph/index.php/page/view/taiwan-excellence-made-to-enjoy-singing

About Taiwan Excellence
The symbol of Taiwan Excellence was established in 1992 by Taiwan’s Ministry of Economic Affairs, and subsequently the Taiwan Excellence Selection was launched the following year. The selection is based on the distinct criteria of R&D, Quality, Design and Marketing. Taiwan Excellence awarded products using cutting-edge innovation and meeting the highest quality will represent Taiwan on the international stage to reinforce the buyer’s confidence and continue building a favorable impression for Taiwanese products. This year marks the 23rd selection, making the symbol of Taiwan Excellence a prestigious brand for enterprises in Taiwan to strive to be recognized by and is highly reputed throughout the world.


About Bureau of Foreign Trade, MOEA, Taiwan (BOFT)
The Bureau of Foreign Trade (BOFT) under The Ministry of Economic Affairs (MOEA) of Taiwan is responsible for implementing policies and regulations governing foreign trade, economic cooperation, and foreign investments. Established in January 1969, BOFT's role and position have undergone continual adjustments to meet the needs of the shifting international economic and trade environment over the past few decades. BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous trade promotion projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, BOFT continues to entrust TAITRA with various critical government projects relating to business trade and/or investments, promoting Taiwan on every international aspect.


About Taiwan External Trade Development Council (TAITRA)
Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and over 60 overseas branch offices worldwide. Together with its sister organizations, Taiwan Trade Center (TTC) and Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.