Come visit the Taiwan Excellence Experiencing Zone at SM City Mall of Asia Atrium on July 8 to 10, 2016. Organized by the Bureau of Foreign Trade (BOFT) under MOEA of Taiwan government, the Taiwan Excellence Experiencing Zone will showcase Taiwan’s most dynamic brands, which bears the Taiwan Excellence seal that confirms their high quality and product superiority. Covering the ICT, Home and Living, and Sports and Leisure industries, mall goers will get the opportunity to discover Taiwan's best brands and purchase from a wide selection featuring more than 200 products from 54 brands like Acer, ASUS, D-Link, Sakura and Transcend.
For this mall event, variety of Taiwan’s sports and fitness equipment will also be showcased including KYMCO’s motorcycles that redefine transportation means; Pacific’s bikes that continuously provides inventive ways to make biking more exciting; and Johnson’s fitness products that can be your partner in maintaining your personal health.
For added excitement, there will be a dance group performance by Coven PH and a fashion show to keep you entertained while going through the assorted items on display. Watch Daryl Ong, Morissette Amon, and KZ Tandingan as they render a show-stopping performance. Model actor Mikael Daez and cosplayer sisters Ashley and Alodia Gosiengfiao will also be present to greet exhibit guests.
Join the booth navigation tours and brand presentations, and see how the featured products can complement your lifestyle. Brands such as Asus, Heartway, and MSI will offer their products at a discounted rate. There will also be games and lucky draws, wherein prizes will be raffled off to lucky guests.
Save the date and discover the possibilities that Taiwan brands can bring to your life!
About Taiwan Excellence
The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries.
Organized by Bureau of Foreign Trade (BOFT), MOEA
The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT's role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.
Implemented by Taiwan External Trade Development Council (TAITRA)
Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.
